Supermarket and retail

See your store – and where ScreenWay fits.

ScreenWay turns every screen in your store into an active salesperson. Daily offers live, impulse purchases triggered on purpose, waiting time put to good use – for a bigger basket on every visit.

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Isometric 3D illustration of a ScreenWay supermarket with five interactive touchpoints (entrance, fruit and vegetables, shelves, fresh counter, checkout)

Urgency and staging

Daily offers that hit at the moment of decision.

Time-limited offers create urgency. Countdowns, flash prices and limited quantities – live on every screen in the store.

ScreenWay display in a fashion store showing a time-limited flash-deal campaign with 20 percent off and a countdown timer

Flash deals and countdowns

Flash prices and limited quantities create purchase pressure exactly when the customer is in the aisle. Show daily and weekly deals with countdowns and remaining stock.

+ 18 %

Take-up on promo items

Fruit and vegetable section with a ScreenWay seasonal calendar automatically rotating asparagus, barbecue and pumpkin season

Seasonal calendar, automated

Asparagus, strawberries, barbecue season, pumpkin, Christmas – seasons rotate automatically. You can add your own season plans, for example for regional special weeks.

+ 12 %

Seasonal hits per week

ScreenWay display in a supermarket with a summer and ice-cream campaign, triggered by the current weather

Weather and time-of-day triggers

Content adapts to time of day, weekday and weather. „Hot today? Ice cream and drinks on offer.“ Top deals before closing time, breakfast in the morning.

+ 9 %

Response to weather shifts

Retail Media

Rent ad space to brand partners

Retail Media is the fastest-growing revenue driver in grocery. With ScreenWay you rent ad space to CPG brands and generate revenue beyond product sales.

Customer looking at a ScreenWay display with a daily offer „mustard of the day“ in a supermarket aisle

Higher revenue on promoted products

End-cap displays with promotion content lift documented revenue on featured products by 10 to 30 percent across sectors. Daily specials on the fresh counter meet FIC requirements.

ScreenWay display with brand-partner ad space next to a beverage cooler at the point of sale

Renting ad space to manufacturers

Nestlé, Unilever or Coca-Cola pay substantial sums for targeted campaigns. With good relationship management, 7,000 to 15,000 euros per year per strong placement is realistic.

Person holding a torn paper flyer — symbol for printed material saved thanks to digital displays

Print savings and price agility

Shelf labels, promo posters and weekly offers disappear or are reduced to a minimum. Price changes flow automatically from the ERP – no reprinting on every update.

What retailers worldwide already achieve

Carrefour deli department: +20 percent revenue

Digital menu boards at the fresh counter increased spontaneous purchases via real-time offers and bundled promotions. Especially effective on busy weekends.

Tesco: +18 percent healthy food

Personalised QR-code offers on screens drove more planned and more impulse purchases at the same time – clear proof of the impact of contextual digital advertising.

80 percent of retailers: up to +33 percent revenue

According to a study, 80 percent of retailers surveyed grew their revenue through digital signage by up to 33 percent – across sectors and reproducible.

Your questions, answered clearly

Still have questions?

Contact us directly and discover how ScreenWay delivers your solution for supermarket and retail.

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ROI calculator

What does ScreenWay deliver for your store?

Adjust the sliders to match your store. The calculation updates instantly.

Annual revenue total (EUR)EUR 25.000.000
End-cap and promo-area revenue (EUR)EUR 1.750.000
Fresh-counter revenue (EUR)EUR 1.500.000
Number of displays30

ROI per year

51 %

Amortisation in 18 Monaten

Investment (one-time)EUR 119.500
Added revenue / yearEUR 97.000
Operating cost / yearEUR 35.867
Net benefit / yearEUR 61.133
End-cap and promo-area upliftEUR 31.500
Fresh-counter upliftEUR 18.000
Retail Media (brand partners)EUR 15.000
Checkout impulse purchaseEUR 10.000
Improved staff efficiencyEUR 10.500
Print and notices eliminatedEUR 12.000

Wie ScreenWay Mehrwert schafft

End-cap promotion

Promoted products lift revenue by 10 to 30 percent industry-wide – reproducibly measurable with digital signage.

+2 % revenue

Retail Media as a revenue channel

Brand manufacturers pay for in-store ads – a few strong screens refinance the system cost.

7,000 € annually

Live prices from your ERP

ERP integration ensures instant, consistent prices on display and till – price-display compliant.

Compliance

Seasonal calendar, automated

Asparagus, strawberries, barbecue, Christmas – campaigns rotate at the right time without manual intervention.

Set and forget

Studies (+33 % revenue at 80 % of retailers), Carrefour (+20 % deli), Tesco (+18 %), AIScreen (+20 % impulse buys)

Portrait of Klaus Riedel, owner of Frische-Markt Riedel in Nuremberg, in front of a bakery shelf
Since we started running our checkout screens with ScreenWay, our average basket is 1.80 euros higher. That sounds small – with 800 customers a day it makes a huge difference.

Klaus Riedel

Store owner, Frische-Markt Riedel Nuremberg

Ready for your smart store?

Start with a free demo and see live how ScreenWay grows your revenue – right from the first screen, right in the first weeks.

Question not covered?

Setup in under 30 minutes, ERP integration, measurable results from week 1. Scalable from 1 to 200+ stores.

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