Municipal Collection14:21

Exhibition

Old Masters

until 14 January · Rooms 1 to 7

Today in the house

  • 11:00Public guided tourMeeting point foyer
  • 14:30Curator's talkRoom 3
  • 16:00Children's workshopStudio, second floor
Admission 12 euros · reduced 8 euros · under 18 freeDEENFR

Your message stands where your visitor stands.

ScreenWay brings your content to displays in the foyer, the galleries, the shop and the café. Managed centrally, always current, in every language.

The exhibit explains itself.

The label beside the work carries more than any printed card could. Text, provenance and technique appear in every language, and the education team edits them itself.

  • Work text in three languages, switchable at the display
  • Large print and audio for accessible interpretation
  • Deeper content by QR code on the visitor's own phone
  • One layout for permanent and temporary exhibitions

On the display

River Valley at Dusk

Jan Verheyen, 1661

Oil on oak panel
74 × 96 cm
Inv. 1874/22

Verheyen paints not the valley but the last hour of light within it. The river leads the eye backwards, where the mountains already stand in haze.

DEENFRMore on this work

River Valley at Dusk

Jan Verheyen, 1661

Oil on oak panel
74 × 96 cm
Inv. 1874/22

Verheyen paints not the valley but the last hour of light within it. The river leads the eye backwards, where the mountains already stand in haze.

DEENFRMore on this work

Whoever wants to know more asks for themselves.

The station beside the work lets visitors go further on their own: switch language, turn on large print, take the text onto their own phone. Those who only want to look walk past.

  • Three languages at the device, without staff
  • Large print and audio at the touch of a button
  • A QR code takes the text home
  • The same source as the label on the wall

About the work

River Valley at Dusk

Jan Verheyen, 1661

Verheyen malt nicht das Tal, sondern die letzte Stunde Licht darin. Der Fluss führt das Auge nach hinten, wo die Berge bereits im Dunst stehen.

LanguageDEENFR
Large printAudio
To my phone

Tap to read on

The café earns its keep without anyone taping up signs.

The menu board, the daily offer and the member price come from the same system as the exhibition. Whoever changes the coffee price changes it once.

  • Daily offer at the right time of day
  • Member price shown automatically
  • Allergens and additives in every language
  • Exhibition-related recommendation in the shop
Museum café14:21
  • Filter coffee3,20
  • Cappuccino3,90
  • Homemade lemonade4,10
  • Soup of the day, pumpkin6,50
  • Quiche with green salad9,80
Members 20 percent on everythingWith the exhibition Old Masters

The question that blocks the purchase: who maintains it?

Not the IT department. Each team gets its own area, sees only that area and publishes only after approval. Responsibility stays where it already sits.

Curatorial
Work texts, room signage, comparative works
Exhibition management
everything in the exhibition area, approvals included
Education and interpretation
quiz formats, school offerings, workshop announcements
Shop and catering
menu boards, product notes, daily offers
Marketing
foyer, programme, membership, upcoming exhibitions

No change goes live until someone has approved it.

River Valley at Dusk

Jan Verheyen, 1661

Oil on oak panel
74 × 96 cm
Inv. 1874/22

Verheyen paints not the valley but the last hour of light within it. The river leads the eye backwards, where the mountains already stand in haze.

DEENFRMore on this work

New exhibition. Same installation.

A changeover today means print runs, new labels, new wayfinding and days of installation. With ScreenWay you swap texts, media and layout centrally. The displays stay where they hang.

No display taken down, no label reprinted, no wayfinding re-applied. What changed were texts, images and layout.

ROI-Rechner

Was bringt ScreenWay Ihrem Museum?

Passen Sie die Schieberegler an Ihre Situation an. Die Berechnung aktualisiert sich sofort.

Jahresbesucher175.000
Ø Eintrittspreis (EUR)EUR 10
Shop-Jahresumsatz (EUR)EUR 250.000
Café-Jahresumsatz (EUR)EUR 350.000
Mitglieder-Erlöse / Jahr (EUR)EUR 120.000
Vermietungsumsatz / Jahr (EUR)EUR 80.000

ROI pro Jahr

63 %

Amortisation in 16 Monaten

Investition (einmalig)EUR 82.500
Mehrertrag / JahrEUR 78.800
Laufende Kosten / Jahr− EUR 27.000
Netto-Nutzen / JahrEUR 51.800
Besucher-Uplift SonderausstellungenEUR 35.000
Shop-Umsatz-UpliftEUR 7.500
Food und Beverage-Uplift (Café)EUR 5.250
Mitgliedschaften und FörderkreisEUR 4.200
Raum- und EventvermietungEUR 3.600
Spenden (digitale Aufrufe)EUR 5.250
Sponsoring-PremiumEUR 8.750
Verbesserte PersonaleffizienzEUR 5.250
Druck und Aushänge eliminiertEUR 4.000

Wie ScreenWay Mehrwert schafft

Besucher-Uplift durch Promotion

Aktuelle Besucher sehen die nächste Sonderausstellung – schon 2 Prozent Mehrbesuche ergeben fünfstellige Beträge.

+ 2 % Besuche

Wechselausstellung in Stunden

Alle Displays gleichzeitig statt tagelanger Druck- und Montage-Vorbereitung – mehr Mut in der Programmgestaltung.

Schneller wechseln

Über 20 Sprachen auf einem Gerät

Internationale Besucher vollständig einschließen ohne Mehrfachdruck oder Übersetzungs-Reprints.

Inklusiv

Barrierefrei nach EAA

Großschrift, Audio, Kontrast, Untertitel und Gebärdensprache – Pflicht für öffentliche Einrichtungen.

Compliance

Seenlabs (+ 55 % Verweildauer), Futuresource, AVIXA (Druckkosten 30 bis 40 %), Institut für Museumsforschung

Questions that come up in the first conversation

Noch Fragen?

Kontaktieren Sie uns direkt — wir helfen Ihnen gerne weiter.

Kontakt aufnehmen

Interpret digitally. Orient clearly. Manage centrally.

In thirty minutes we show you how a work text from your institution reaches the wall. With your texts, your design, your departments.

No effort for you

We bring a work text and a floor plan and set up the preview before the meeting.