Museum and gallery

Screens that deepen the experience – never disrupt it.

ScreenWay understands the distinctive aesthetic of cultural institutions. Our displays enrich exhibitions with contextual information, multilingual interpretation and quiet navigation – they never compete with the exhibit.

Museum display at the gallery entrance with current exhibitions and visitor information

Dwell time up 55 percent with interactive displays, print costs down 30 to 40 percent, over 20 languages on a single device.

Exhibition spaces

Digital labels
and quiet interpretation at the exhibit.

Beside, beneath or opposite the exhibit, elegant displays deliver depth without noise. Art-historical context, artist biographies, the creative process and comparative works are available on demand. Proximity sensors activate content only when a visitor draws near. A low-brightness mode adapts to sensitive gallery lighting.

Space and aesthetics

Technology that serves the artwork

ScreenWay is built for the specific demands of cultural institutions: discreet, context-sensitive, accessible and fully adaptable to your character.

Aesthetically integrated

Slim frames, screens dimmed to gallery lighting, wireless mounting for listed heritage spaces. ScreenWay respects both the architecture and the art.

Made-to-measure materials

Frames in wood, brass or aluminium, lacquered in your brand colours or deliberately understated. Stands, wall mounts and recessed installations are coordinated with your architect.

From the 7-inch object label to wall-scale displays

Small object labels beside the exhibit, mid-size portrait pillars or large 65 to 98 inch wall displays. E-paper screens reflect gallery light like paper.

Areas of use in detail

ScreenWay in every exhibition

Whether a temporary exhibition, a permanent collection or an interactive special show. ScreenWay adapts flexibly to every new exhibition, with no construction work.

Entrance and foyer

Visitors are informed, intrigued and oriented before they enter the first exhibition. Current highlights, tour times, admission prices and the floor plan at a glance.

Exhibition spaces

Digital labels right beside the artwork provide background information, artist portraits, historical context and supplementary imagery. Multilingual and accessible.

Interactive stations

Visitors zoom into painting details, explore timelines and browse archive material. Touch tables for group interaction, gamification for school groups and children.

Special exhibition

New exhibition, new programme. Every display across the entire building is updated simultaneously with a single click. No print runs, no installation time – hours instead of days.

Café and museum shop

Digital menu boards in the café, product highlights in the shop, pointers to exclusive exhibition catalogues and membership benefits.

Day-to-day in the building

Low-maintenance, secure, heritage-friendly

The hardware is built for continuous operation. Media players run silently and require little maintenance. Software updates run automatically outside opening hours. In the event of damage, we arrange a hardware swap within 24 to 48 hours.

Heritage-compliant and wireless

ScreenWay supports wireless e-paper displays and screens with concealed cabling. Dedicated wireless solutions over Wi-Fi, battery-powered or solar-powered, for historic spaces.

Theft protection and kiosk mode

Concealed anti-theft locks, lockable mounts and bolted floor fixings for free-standing pillars. Content encrypted, USB ports disabled, touch devices in kiosk mode.

Cleaning during operation

Cleaning with standard antistatic microfibre cloths. Touch displays with anti-fingerprint coating. Hygiene concepts for touch stations have been standard since the pandemic.

Granular role management

Management retains control. Individual departments for education, shop, catering and curators maintain their own content. Submission workflows with an approval process are possible.

Experiences that resonate more deeply

Touch exploration and deeper insight

Visitors zoom into painting details, explore timelines, browse archive material or take part in interactive quizzes. Engagement that deepens knowledge.

Moving image and comparative views

Studio footage, restoration time-lapses, before-and-after comparisons, detail pans into sections of a work, artist interviews. Accessible via touch and QR code.

Content for every audience

Simplified language and playful elements for children and school classes, in-depth contextualisation for adults, easy-to-follow explanations for families.

Impact and potential

More dwell time, more impact, less print

The ROI comes from a mix of direct revenue in the shop, café and upselling, indirect levers such as repeat visits and sponsorship premiums, and avoided costs for printing and translation.

Visitor uplift through special-exhibition promotion

Just 2 percent more visits at 10 euros admission already add up to 35,000 euros a year. A current visitor who sees the next exhibition on the displays is more likely to return.

Over 20 languages on a single device

Fully include international visitors without expensive multiple print runs. Right-to-left languages such as Arabic and Hebrew are also displayed correctly.

Change an exhibition in an hour

Update every display at once instead of days of preparation with print runs and installation teams. Test a preview before the opening goes ahead.

Impact in numbers

+ 55 %

longer visitor dwell time with interactive digital displays (Seenlabs)

Internal effects in the museum
Dwell time interactive displays + 55 %
Dwell time Futuresource + 18 to 25 %
Print costs reduced (AVIXA): 30 to 40 %
25 %50 %75 %100 %
Neue Umsatzquelle
External revenue channels
Sponsorship premium for digital presence
25 %50 %75 %100 %

Sponsors pay a premium for digital visibility in the museum – an additional revenue stream that would not be possible with printed panels.

Questions from museums and galleries

More questions?

Kontaktieren Sie uns direkt und erfahren Sie, wie ScreenWay Ihre Lösung für Museum and gallery umsetzt.

Get in touch

ROI calculator

What does ScreenWay bring to your museum?

Adjust the sliders to your situation. The calculation updates instantly.

Annual visitors175.000
Avg. admission price (EUR)EUR 10
Shop revenue / year (EUR)EUR 250.000
Café revenue / year (EUR)EUR 350.000
Membership revenue / year (EUR)EUR 120.000
Venue rental revenue / year (EUR)EUR 80.000

ROI per year

63 %

Amortisation in 16 Monaten

Investment (one-time)EUR 82.500
Added revenue / yearEUR 78.800
Operating cost / yearEUR 27.000
Net benefit / yearEUR 51.800
Visitor uplift, special exhibitionsEUR 35.000
Shop revenue upliftEUR 7.500
Food & Beverage uplift (café)EUR 5.250
Memberships and patron circleEUR 4.200
Room and event rentalEUR 3.600
Donations (digital prompts)EUR 5.250
Sponsorship premiumEUR 8.750
Improved staff efficiencyEUR 5.250
Print and notices eliminatedEUR 4.000

Wie ScreenWay Mehrwert schafft

Visitor uplift through promotion

Current visitors see the next special exhibition – just 2 percent more visits add up to five-figure sums.

+ 2 % visits

Change exhibitions in hours

Every display at once instead of days of print and installation prep – more courage in programming.

Faster turnaround

Over 20 languages on one device

Fully include international visitors without multiple print runs or translation reprints.

Inclusive

Accessible under the EAA

Large type, audio, contrast, subtitles and sign language – mandatory for public institutions.

Compliance

Seenlabs (+ 55 % dwell time), Futuresource, AVIXA (print costs 30 to 40 %), Institute for Museum Research

The multilingual exhibit labels freed us from a permanent cost problem. In the past, every new language meant a new print run. Today it is a single click.

Dr Marie Hoffmann

Director, Municipal Museum of Modern Art

Your museum. Digital. Deeper. More accessible.

Start with a free demo and experience how ScreenWay enriches your cultural institution – with dignity, with impact and without compromising your aesthetic.

Question not covered?

We show ScreenWay live in a free demo – tailored to your collection and spaces.

Become a customer

Latest from this sector