Trade shows and events
Your stand. Impossible to miss. At every trade show.
In an exhibition hall with hundreds of exhibitors, the first glance decides. ScreenWay turns your stand into a magnet with dynamic displays, interactive kiosks and live content – and turns visitors into qualified leads.
400 percent more attention through motion content, qualified leads captured digitally and instantly in your CRM – no more piles of business cards.
Who is it for?
Three roles.
One platform.
ScreenWay serves exhibitors, organisers and visitors at the same time, creating value at every level of a trade show or event – from stand branding to wayfinding across halls.
Applications
Every part of your stand works for you
From the entrance to the networking area, ScreenWay turns every square metre of your trade show stand into an active communication surface.
LED walls and large-format displays
Dominate the exhibition hall with impressive video installations that draw visitors from afar. Your stand as the landmark of the show.
Interactive touch kiosks
Visitors explore product worlds, configure solutions, download white papers or register for demos – without tying up your staff.
Social wall and real-time content
Visitor posts, hashtag feeds, live polls and countdown timers turn your stand into a communicative experience that gets shared.
All use cases in detail
ScreenWay at every trade show and event
Whether a single trade show stand, a multi-day congress, a roadshow or an international event. ScreenWay adapts flexibly to format and budget.
Trade show stand equipment
From planning to dismantling: ScreenWay provides the content infrastructure for your entire trade show stand. Displays, kiosks, social wall and lead capture seamlessly connected. Plug and play on site in minutes.
Trade show organisers
Entrance halls, walkways between halls, registration and catering. Programme changes in real time, sponsor advertising scheduled and targeted, an interactive show map as a touch terminal.
Congresses and conferences
Agendas, speaker profiles, session rooms and live voting. Room screens with live agenda and next session, speaker portrait right on the door sign, Q&A via QR code on the screen.
Roadshows and pop-up events
Roadshows at changing locations, pop-up showrooms, outdoor events. ScreenWay runs on mobile hardware, standalone operation without a permanent internet connection, the same platform for every stop.
Lead management and analytics
How many visitors saw your content? Screen impression tracking per content element, lead qualification right at the kiosk, export to Salesforce, HubSpot and all common CRM systems.
Technology and the reality of the hall
Wi-Fi hell, large formats and on-site protection
Plug-and-play setup on any stand construction, full offline operation in any exhibition hall and a secure stand mode against tampering. ScreenWay is built for the harsh conditions of a trade show.
Fully offline-capable
All content is cached locally on the player and runs fully offline. Lead capture forms buffer locally and sync afterwards. No lead is lost.
Plug and play in 15 to 30 minutes
With prepared content, a display is ready to use in 15 to 30 minutes: connect power and HDMI, done. We plan larger installations together with you in advance.
Secure stand mode
Anti-theft mounts, lockable enclosures, bolted stand installation. Content encrypted, USB ports can be disabled, kiosk mode active. Lock remotely if anything looks suspicious.
Hardware for every hall situation
Bright displays from 500 cd per m² for standard halls, from 1,500 cd per m² for light-flooded pavilions. LED walls from single 86-inch totems to 12-metre stage walls, synchronised.
Applications for every stand area
Live lead capture on screen
QR codes, NFC tags or touch forms on the display capture contact details and sync them immediately with your CRM, GDPR-compliant. Account managers receive alerts while the visitor is still at the stand.
Product demos and video presentation
Complex products explained in short, gripping clips, on loops that run around the clock – even when your staff are busy in conversation.
Change content live via the app
Price changes, demo moves, new highlight. Updated on all stand screens within seconds – via smartphone, mid-conversation, no technician needed.
Your benefits
Screens that generate leads.
ScreenWay is more than show. Every screen on your stand is an active sales tool – visible, measurable and with a direct ROI. Not just dazzling, but turning visitors into qualified leads.
400 percent more attention
Displays with motion content attract up to 400 percent more attention than static banner stands. At a trade show with hundreds of stands, that is the decisive advantage.
Digital lead capture in real time
Scan a QR code, photograph a business card digitally or fill in a form by touch. Leads land in your CRM immediately, with no data entry afterwards.
A sustainable trade show presence
No brochures, no roll-up banners, no new posters for every variant. The same hardware runs at every show – only the content changes. Saves resources and printing costs.
Attention amid the noise of the hall
more attention through motion content vs. static displays
Organisers monetise their hall screens as sponsor inventory – with proof-of-play reports documenting every playout.
Questions about trade shows and events
Any questions?
Get in touch and find out how ScreenWay delivers your solution for Messen und Events.
Get in touchROI-Rechner
Was bringt ScreenWay Ihrem Messeauftritt?
Passen Sie die Schieberegler an Ihre Messeplanung an. Die Berechnung aktualisiert sich sofort.
ROI im ersten Jahr
57 %
Amortisation in 8 Monaten
Wie ScreenWay Mehrwert schafft
Aufmerksamkeit aus der Distanz
Bewegtbild zieht bis zu 400 Prozent mehr Blicke auf sich als statische Aufsteller – der entscheidende Vorteil in der Halle.
+ 400 % Aufmerksamkeit
Digitale Lead-Erfassung
QR-Code, NFC oder Touch-Formular direkt im CRM – kein Visitenkarten-Stapel, kein Nachfassen.
Sofort im CRM
Inhalte live ändern
Per App vom Smartphone – Demo-Uhrzeit, Preis, Highlight in Sekunden auf allen Standscreens.
Agil
Nachhaltiger Auftritt
Dieselbe Hardware auf jeder Messe – nur der Content ändert sich. Weniger Print, weniger Müll.
ESG-tauglich
AUMA 2024 (Messezahlen), Crown TV (Motion vs. Static), Freeman Trust Report, Freeman Trends 2024
With ScreenWay, our stand at Hannover Messe was truly impossible to miss for the first time. Visitors came to us deliberately because they had seen the LED display from a distance. Three times as many leads as the year before.
Dr. Kai Brandt
Marketing Director at AutomationTech GmbH
Ready for your best trade show stand yet?
Start now with a free demo and see how ScreenWay turns your trade show presence into a tangible, measurable brand experience.
Can’t find your question?
We show you ScreenWay live in a free demo – tailored to your trade show presence.
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